Creating my artist's identity

My task for this project, was to find an artist that I want to create a music video with their lyrics.
Once I found the artist I now need to research information about them and how I want then to stand out with their identity that I am creating for them.

The artist that I have chosen is called 'Tondalia' from New York


Tondalia is signed to 'SDS Records' and has been signed for at least 3 years.
Tondalia is a 19 year old black Caribbean American girl that lives in New York. Tondalia has been writing and singing music for over 10 years. Making and producing music is one of her best hobbies that she loves doing because she is well known to it.
She has music role models that she looks up to when she is mixing music: 'Mary J Blidge, Alicia Keys, Kelly Price, Diana Ross, Faith Evens'.


The type of music genre that Tondalia mixes is mainly RnB because that's where she feels much more comfortable doing because she can feel the beats that are in the music.

These are some examples of the type of urban clothing that I would want artist to be wearing.
These items of clothing as represented in the music industry as urban and stylish, which is exactly what my artist focuses on. These items are also clothes that people wear everyday, and therefore can also bond with the artist as they have the same style of clothing.

Typography that I would use for their logo will be bold, bright (Gold, Red, Pink, Orange)something that will stand out to the audience and grab their attention, writing will be 25 font size so that it's readable.

I will also want a logo that is memorable, so when people see the logo and something that represents it, they will straight away thing of my artist and the music she creates.







I would use a variety of different bold and bright colours. I want my artist to stand out, something that represents them and people will remember them by that item.
The colour gold is quite a bold colour to use and the meaning behind it is also powerful as gold is seen as strong, expensive, style.
The colour pink is such a bright and bold colour that it is used so much in people's clothing, objects etc.
The colour pink also shows a sign of elegance and woman style.
The colour orange is also a bright and bold colour that can be used in the logo for the artist identity.
Orange is a calm, summerful colour that some may think, but you can also have a twist on it and it could be a sign of danger or flames.

Mis-en-scene that I will use in the artist music video


I've chosen these different places of sets that I could use when filming the music video for my artist.
All these scenes are perfect for the song, and matches the genre of what my artist sings.

Imagery that evokes in your mind.

These are the kind of images that would be in your mind when you listen to the lyrics.

The song is about a girl finding a man and letting everyone known about who she is and what she wants.