Pitch Reflection

My task was to present a presentation that I made explaining my ideas about the music video I will create.

I have just recently gotten permission from the unsigned artist to use their lyrics for my music video, I have been emailing her everyday for the pass 2 weeks and I wasn't getting reply which was becoming very stressful because I wasn't sure on how else I could get through to the artist for the permission. But thankfully theartist got back to me on the 30/1/13 and she gave me permission to use her lyrics and she would like to see the finished product if possible.

In my music video, I have an idea of trying to make my music video stand out from others.

My first idea was to have the basic scene of the bedroom, park and shopping mall where the male and female attraction grow throughout the video and become close at the end.

That is exactly what I want my music video story to be based on because it will match the lyrics but I'm not to sure now if I want the locations that I chose before.

I have listened to the song and looked over the lyrics continuously for the pass few days and I would like to change one of my locations. Instead of having the beginning verse being filmed in the main vocalist bedroom, I am thinking of changing the location to the music studio where the artist will walk in the studio and put on the headphones provided and sing into the microphone while I'm filming, then while she is still in the studio I can then film the parts where she'll be at the other locations that I had chosen.

I think this idea will be much better as it is different and goes well with the song and definitely the genre 'RnB'. I know for a fact that this new idea will work perfectly and will be manageable as all the locations are local.

I am now going to base that scene in my music video from the song 'Should have cheated' by Keyshia Cole, in her music video there are parts of the scenes where she is in the music studio singing into the microphone and then it cuts to the other locations of her and her boyfriend.

Using this type of location is more of a narrative video because it is telling/showing you a story which is the idea that I wanted.For this location 'music studio' I can then have more close ups while of her singing into the microphone showing her facial expressions which will match the lyrics in the song and the audience will be able to understand and feel the artist emotions throughout the music video.

My audience identified that my strength from the pitch was the star persona because they knew how I wanted my artist to stand out with the 'braids' and the urban clothing.

In RnB the music artist will make themself stand out with the genre item. This is to get the audience remember then as an RnB artist. Having my artist being identified with the braids and the urban lady clothing (tight jeans, leather jacket/jean jacket or blazer, boots, hoop earrings and chains) this is all the type of RnB stereotype that people get which is what I want my artist to be identified with, the way that she will be standing out from the crowd is the way she presents herself with her look/identity (confidence).

They also knew the main idea as a whole, the audience could tell exactly what  my idea of the music video is going to be and they knew the story behind it, which is the most important thing that I wanted to focus on and make sure that the audience knew my plan for the music video so then it would be easier for when they are following through the presentation.

This helps both me and the audience by them being able to get any fresh ideas from my presentation for their idea and also for my to get advice on how to grow my ideas.

They were a little concerned about the amount of camera shots that I wanted to do because at the moment I was only thinking to have mid shots, long shots, close ups and extreme close ups this is because with the idea that I have I think these different camera angles will work perfectly.

But when I told them that I was basing mine on the music video 'Right by my side' by Nicki Minaj, they then understood why I am going to use them camera shots because they already knew about that music video and knew how well that worked which is exactly what I wanted to happen.

There are areas of improvement that the audience gave to me which I think is very important as it can help me with changing any of the ideas that I have.

The audience gave me improvements where they were concerned about the permission of the  locations that I have chosen (London and Lakeside).

One of my locations is the London Eye or near Southbank this is because I think that it is a beautiful scene to film for a relationship music video because of the atmosphere that is around the area (amazing views of London). The audience was concerned about that in London you will need permission to film if you are going to be using a tripod because it's for health and safety reasons about setting up with the public and they wouldn't appreciate if anyone gets injured.

Because I want my music video to look smooth, I will then need to use a tripod so I am going to have to send a email to the council and ask for permission to film using a tripod in the locations that I have chosen to film, if I happen to get a rejection from the council then I will have to either film without a tripod or change my location.

If I decide to change my location then I will film in the shopping centre in Lakeside or Ilford, this could still work well if done at the correct time, which is when rush hour is over.

The only problem that I will have when filming in a shopping centre is that some places like Lakeside I will need to get permission to film and aslo the public getting involved in the video will be a massive problem because I do not mind having the public walking behind the acting because it will make it seen more realistic, but I do not want them messing it up and interferring.

 

From the feedback that I got from my audience I will have a look at the permission again for the location that I want to use 'London eye or near the Thames' if there happens to be a problem and I can not get permission then I will have to change my idea and choose a different location that will be appropiate for the music video idea, so I will go with my plan B that I have of using the shopping centre.

I have and will still be taking in all the feedback that I have gotten from the audience because I think it is vital for when creating a strong music video and I will still be thinking of any improvements that may need to be changed.

Music video pitch

music pitch

Open publication - Free publishing - More as

Email sent to the artist

This is an image of the email that I sent to the artist that I wanted to create the music video for with their lyrics.
In the email I am bascially asking for their permission for me to use their lyrics in my music video, this is very important as it is their lyrics that they have created and I need to make sure that they are 100 % fine with me doing so.

Analysis Artist lyrics

unsigned artist
my task was to find a unsigned artist and use their lyrics to create a music video for my coursework.
The lyrics are about a girl who wants attention from a guy that she likes and how she would be right for him. She also describes yourself, how she's like and what you will expect from her. I think that having description of yourself in your lyrics are very important especially if you are a new artist in the music industrt, this is because you want people to know who you are and remember who you are as well.
This song I think the target audience is around the age of late teenager 17-19 years old because this song is about love and emotions and I think around late teenager age is when you start to develop these types of feelings and so then these age groups will definetely be able to relate to this song and want to listen to the song.
The type of gender that would listen/buy this song is mainly females, this is because is a female and is singing about a guy she likes.
The location that this type of song will be placed in the neighbour hood which is the main stereotype of the urban RnB genre. This will definetely link in with the music because it is based on the genre and the set. This type of music is RnB which is a type oif urban style music which bases on the beat of the music.

'My Name'
lyrics:
One, two I got my eye on you boy
I'm the type that you should be with
let me explain
I'm the girl that's gonna give it all
everything that you ever want
a real lady somebody that you can call your lady

In this verse the artist is singing about a guy that she has a crush on/ has feelings for him and want's there to be a connection between them.
The lyrics could also have a twist on it and it could be a narrative video, so the main vocalist (the artist) that is singing the song but the camera will not focus on them, instead the camera will be on the cast members that will be acting out the story of the lyrics. But the artist could be in the music video but they won't be showing them singing, instead they could be walking down a road or standing next to the main cast but the audience will not know who they are (intentionally).
The beat of the tempo is quite slow and so therefore the moving of the camera will also be slow so that it will fit with the beat.

chorus1

Dial my number and I'll be there
I'm a down ass chick that can't compare
oh boy let me show you real try love
I'm the type of girl that you dream of
x2

chorus 2

My name is Tondalia, I am here
I'm the new cute girl on the scenes
right now is the time yet to shine
all lights on me imma steam my rhyme

The chorus of the song explains to the audience that she can stand out and describe what she is and exactly what it is that she wants.
The chorus is repeated atleast 4 times, this is because it's the main part of the song that the artist wants the audience to focus on, this could be because there is a message in that particular lyrics.

I know you like that, I know you want that
I know you need that, I know you fraunt
like you don't see me looking at you
Boy it's ok, it's all cool
I just want you to remember one thing
I'm the real girl and the others faking
If you let me show you true love
let me tell youu this again

This verse explains about how she knows what the guy wants and that she can provide for him, this also shows the audience that she can clearly explain what she wants through her lyrics.

Chorus 1 x2
Chorus 2 x2

nic nac paddy wak catch my ring tone
I'm the new chick let me put my best on
Imma say it now yes imma say it now
Imma say it now, yes imma say it now

This verse shows how she can play around with her words, (humour) and still be able to let it sink/flow with the rest of the lyrics, which is what an artist should focus on.
Some of the lyrics are repeated a few times, this is again so that audience picks up on what she is saying because it's being repeated.

http://www.unsigned.com/00000000tondalia

In the music video I will create it as the typical R&B genre of music video. The main cast (the artist) has a group of her mates around her listening to what she is explaining/describing about the guy she likes.
The scenes that I would want the music video to be set is either, in the shopping mall where she and her mates are going out for the night and then she noticing a guy that she thinks is her type and that could be how it starts.
Another scene is where she could be walking down a street near her area and a group of guys come up to her and her friends and they start talking and getting to know eachother and that could also be where it starts, or the scene could be that she already has a guy and they go out for a date up London to view the sites.
The tempo of the song is quite slow, there's parts in thre music where the tempo slightly speeds up on the chorus. This then makes me aware that I will be using mainly slow moving camera and quite a lot of close ups in the video. This is to get the audience to see the artist facial and body expressions which is very important as you can match it up with the tone/tempo of the song.

Creating my artist's identity

My task for this project, was to find an artist that I want to create a music video with their lyrics.
Once I found the artist I now need to research information about them and how I want then to stand out with their identity that I am creating for them.

The artist that I have chosen is called 'Tondalia' from New York


Tondalia is signed to 'SDS Records' and has been signed for at least 3 years.
Tondalia is a 19 year old black Caribbean American girl that lives in New York. Tondalia has been writing and singing music for over 10 years. Making and producing music is one of her best hobbies that she loves doing because she is well known to it.
She has music role models that she looks up to when she is mixing music: 'Mary J Blidge, Alicia Keys, Kelly Price, Diana Ross, Faith Evens'.


The type of music genre that Tondalia mixes is mainly RnB because that's where she feels much more comfortable doing because she can feel the beats that are in the music.

These are some examples of the type of urban clothing that I would want artist to be wearing.
These items of clothing as represented in the music industry as urban and stylish, which is exactly what my artist focuses on. These items are also clothes that people wear everyday, and therefore can also bond with the artist as they have the same style of clothing.

Typography that I would use for their logo will be bold, bright (Gold, Red, Pink, Orange)something that will stand out to the audience and grab their attention, writing will be 25 font size so that it's readable.

I will also want a logo that is memorable, so when people see the logo and something that represents it, they will straight away thing of my artist and the music she creates.







I would use a variety of different bold and bright colours. I want my artist to stand out, something that represents them and people will remember them by that item.
The colour gold is quite a bold colour to use and the meaning behind it is also powerful as gold is seen as strong, expensive, style.
The colour pink is such a bright and bold colour that it is used so much in people's clothing, objects etc.
The colour pink also shows a sign of elegance and woman style.
The colour orange is also a bright and bold colour that can be used in the logo for the artist identity.
Orange is a calm, summerful colour that some may think, but you can also have a twist on it and it could be a sign of danger or flames.

Mis-en-scene that I will use in the artist music video


I've chosen these different places of sets that I could use when filming the music video for my artist.
All these scenes are perfect for the song, and matches the genre of what my artist sings.

Imagery that evokes in your mind.

These are the kind of images that would be in your mind when you listen to the lyrics.

The song is about a girl finding a man and letting everyone known about who she is and what she wants.