99dolar music video is a site that showcases a variety of music videos from independent bands that are trying to get somewhere in the music industry without any help, and they are on a strict budget of 99$. Which includes the equipment, lyrics, cast, music and everything else that they will need to create a music video of their choice.
On the 99dolarmusic video site there are a wide range of different music videos that independent artists have created, most of the videos on the sites are quite similar genres, 'rock, vintage, pop' these type of genres have been made a lot by independent artists because it's a easy/simple way of getting ideas to make the video because all you'll need is the instruments and maybe a few cast and a stage, whereas if you wanted to create a more RnB/hip hop music video, you would have to spend much more than 99$ which is what you definitely can not do. This is because in most RnB/hip hop music videos there's imagery that is used to grab the audience attention which can cost an awful amount of money, for example 'Chamillionaire released a single 'ridin dirty' and in the music video there is a lot of expensive equipment and imagery that has been used to get the video looking professional and stylish
In the music video there are expensive cars used (0.31), police cars (0.19), quite a few cast have been used to play different roles, the lighting and the set. In the whole video there is something used in each cut that has to have cost much more than 99 dollars for it to look and become professional.
With 99dolar music videos able to be viewed publicly, that encourages anyone to want to create their own music video, whether it's for a project or just for fun. The site gives the audience a basic understanding of what people do and upload for the worlds eyes to see and comment.
Most people struggle with creating their own lyrics for the music video that they want to make, but 99dolar music video allows you to view other videos that have been made and also allows you to get in contact with the artist that you may like to use their ideas for your music video so that it gives you a head start especially for beginners.
On the site, there is a brief description of who 99dolarmusic video are, and there's also a page of the different music videos that have been created through this company. Each video is different but all had to stick within the budget to create the music video of their choice.
I do not think that it is possible to create a professional quality music video for 99$ because there is so many things required to create a professional video: . Equipment- studio, instruments, camera's . Cast- singers, make up artist, clothe designer . Set- where the filming will be taken place . Famous artists All these points are exactly what you will need to create a professional music video or to even get your video to the top where all the other main artist's are, with this because it is an independent band, and its 99$ that you can spend, you won't be able to get all the main things that are needed. In most professional music videos today, there are at least one famous person in the video which does not include the vocalist, this is to get the music known because of who took part in the video, whether they had a small piece to play or the main role.
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unsigned artist my task was to find a unsigned artist and use their lyrics to create a music video for my coursework. lyrics: One, two I got my eye on you boy I'm the type that you should be with let me explain I'm the girl that's gonna give it all everything that you ever want a real lady somebody that you can call your lady
chorus1
Dial my number and I'll be there I'm a down ass chick that can't compare oh boy let me show you real try love I'm the type of girl that you dream of x2
chorus 2
My name is Tondalia, I am here I'm the new cute girl on the scenes right now is the time yet to shine all lights on me imma steam my rhyme
I know you like that, I know you want that I know you need that, I know yoiu fraunt like you don't see me looking at you Boy it's ok, it's all cool I just want you to remember one thing I'm the real girl and the others faking If you let me show you true love let me tell youu this again
Chorus 1 x2 Chorus 2 x2
nic nac paddy wak catch my ring tone I'm the new chick let me put my best on Imma say it now yess imma say it now Imma say it now, yes imma say it now
In the music/media industry there's many different ways of presenting the theme. Most music artist have their own type of way of creating a music video to grabbed the audience attention. Performance music video is the artist actually recording their performance of the music video. Some artist choose to show steps of the music video being recorded or have the background as the music set to add more of an effect to the audience to make them feel that they were there/they're apart of it. (beyonce- love on top)
The music video 'Love on top' first started being set in the dance studio where they practise the choreography for the music video that they are preparing for but that's what we think when we look at it, whereas that's the way Beyonce had created it to be like that for a reason.
Later in the video (1.44) the set moves into the performance stage where Beyonce to us is properly performing the piece to the audience but that isn't how she styled it to be, instead that's just her still performing the piece but going at it with more enthusiasm.
Concert music video is actual live concert that the artist performed which they have used for their music video, most artist do this to show the audience the concert and because it's much cheaper that way because they're not having to pay out more money to create/film a music video for the song that they have released. Some artist also choose to do it this way because it gets the audience involved especially if they happened to be at that same concert, then they would want to see if they can spot them self in the video.
As-live is a music video where the artist is performing to an audience in the video, whether that be on stage or face to face. Artist choose this style of video to show the audience that they are singing the song to everyone, getting everyone involved so they feel apart of the song/music.
(k ci and jojo- all my life)
In this video the artist is singing this song for a special woman that he likes(1.35), but he also performing the song to the audience that are in the video.
This makes the audience feel and understand the song more because its like the artist is showing them what the song is about/what it means to them because the woman of his dreams is there in crowd with everyone to see.
Narrative is a style of music where the video is telling a story while the artist is singing the lyrics. Most artist choose to do this type of style with them not being in the video at all or they'll only be the extra, but the song will normally focus on one person and tell a story about them. An artist chooses do this to grab the audience attention especially if the story is creative, because it make you want to know what's going to happen and if it's a sad song then it makes you think about it. With narrative music videos its also memorable because when you hear that song again you will immediately think about the video/story and that's what the artist wants you to do.
TOK- footprints, is an excamplke of a narrative music video, in this video it's about these different type of family going through struggles in their life and how they have to deal with it because they can't turn back time. The main artist is singing while the cast in the music video are acting out the parts that they are describing.
Interpretative is a video that the story matches the lyrics exactly. For example there's a song about someone left, then in the video there could be a person leaving someone behind. The artist may choose this style so then the audience can easily follow along the video, because it wouldn't confuse them because what is being said is what the person is doing.
In this music video 'same girl' by usher and r kelly, is an example of an interpretatiuve music video. The lyrics does slightly match the video, at 1.01-.04 r kelly describes the height of the woman like he likes, and the camera shows the woman in a long shot, so you can see her height.
Impressionist is imagery that matches the mood of the song but not always the lyrics. An artist may choose do use this style to get the audience to feel the music/beat, to ejoy just the music and not focus to much on the lyrics itself.
The world's greatest by r kelly is an example of an impressionist music video. In the music video r kelly is singing about stadning up and telling who you are. But the imagery in the music video doesn't exactly match up with the lyrics, the title of the song is world's greatest and the imagery is of a boxing ring and the crowd cheering which gives a feeling of power, relief and strong minds to the audience.
Surrealism/abstract is a music video that has surprises, strange elements. The video could be a someone having a dream and your taken into the dream as well so each clip would be something different. Some artist choose this style because it's different, it makes them stand out from everyone else because their not following which is what you would expect them to do, so in a way they're also surprising you as well as their music video.
Bad romance by Lady Gaga is an example of an surreal/abstract music video. Lady Gaga always puts creativity into her music and in this video there's parts that are surreal, the way that the people look are distraught. 1.16-1.18 Lady Gaga eyes are huge and that's to make herself look differentr and stand out more, 2.41 her body is squeezed in tight and her spine is sticking out and that also can be seen to the audience as distraught.
Animation a music video that is computerised that can make the video look strange and confusing because you wonder how they do it. Most artist choose this style of video because it's a different style to what you would normally see in a music video, its also a way of getting the audience to remember your video because it was different.
(michael jackson- leave me alone)video
In this music video its an animation of a theme park ride that goes through different levels
This music video is very creative and imaginative that you wouldn't expect something like this to be done. Having a video created like this makes it memerable because its weird and fun at the same time.
Intertextuality is a video that refers to another type of media. For example a cartoon show may have clip that is exactly the same as what is in a particular film. It gets the audience understanding different media texts.
Parody is a music video that has been created again by someone different (not the artist) and they mock the video as well as they can and they do things very dramatically and just make it look fun, this gets the audience to laugh and find the video/song a joke. It's quite creative for someone to do this because people may think that a certain song is pathetic a complete joke, but instead someone has actually gone out their way to create a parody video.
In this music video there's a group of guys joking around with the song 'the motto' by 'Drake'. The video has been made to make the public laugh and see the enjoyable side of the song that they may so love. They have created it as similar as the original music video as possible.
In most music videos there are cuts, special effects, cutting to the beat, lip syncing, green screen. Most music artists will use one or even all of these techniques in their music videos.
Special effect are very creative in a music video because it attracts the public and makes the video more exciting and sticks into your head.
The music video 'Earthquake'- by Labrinth has loads of special effects that makes you attracted to the song as well as the actual video and it also makes you think how did they do that because it looks so creative/imaginative.
In this music video the song starts off with special effects at 0.10 which lasts for a few seconds but already I think has an impact on the video itself which is also an advantage because it makes the audience/viewer more intrigue to want to carry on watching the video to see what more is going to happen throughout the music video.
At 0.20 in this shot the camera is focused on Labrinth and the car that he came out from and then it transfers into a variety of speakers spelling out the artist name. This type of special effects has been created so well that its so imaginative and creative to think of something like is to make the viewers wowed and impressed.
Throughout the music video every time the shot cuts the beat, the special effects of the speakers changes its position with a gust of power of the bass from the speakers to the screen which I think makes the video more effective.
The start of 2.20 to 3.00 has the most effected special effects I think, because there's a hologram in the middle of where 'labrinth' is starting and then seconds later he moulds into the effect and becomes part of the equipment which is such a creative thing to do that it starts to look almost impossible. I definitely think that this technique was very successful because its creative and looks complex which is what you want because it makes the viewers want to see more of the artist work.
This music video especially with the special effects definitely represents the artist, because Labrinth is a creative, loud, bubbly, and enthusiastic with music and it does show in this music video of how he can work in an imaginative way.
Unfortunately the bad thing about Labrinth using all these different special effects is maybe a bit too much for a music video, if he had used a few seconds worth of special effects in the video then that would've been perfectly fine on the audience eye but instead the whole music video had special effects involved which I think slightly ruined the music video.
Special effects and Green screen:
With this music video 'Blue- da ba dee' the special effects aren't as effective as 'earthquake-labrinth'. Blue da ba dee was released in 1999 and technology then isn't as good as the technology we have now. The video looks fuzzy and unfocused which also doesn't bring out/ stand out the special effects that have been created for the music video.
At the beginning of the music video there's special effects used 0.02 of different televisions moving in the atmosphere and the artist in the screen talking to the audience, I think that this special effects has been used quite well especially for this type of music video which is all about space, craziness,aliens etc.
0.30 special effects and green screen has been used where the group is on set with their equipment telling the story, then the special effects takes in and shows the viewers the aliens taking the vocalist. I think that this type of special effects has worked well especially with the green screen because they are trying to make it look realistic of space interacting with earth. But I do think that this is also a bad technique that they have used mainly with the special effects, I think that they should have kept that shot as green screen only.
2.04 is where they used green screen again for this shot but again it wasn't a good technique that they decided to use because it looks very unrealistic, now you can tell that its been done on green screen because it doesn't look real or even effective enough for us to think otherwise.
Cutting to the beat- maintains the link between the tempo and visuals of the lyrics. It's where the beat of the music is repeated over and over again so there's a cut at least every 4 seconds usually.
Nicki Minaj recently released a single called' Starships' which is a creative video that has quite a lot of effects used. In this video you can tell by the music that there's cutting to the beat because the beat every 2 seconds is the same beat for the entire song. If you play it from the beginning and tap your hand every 2 seconds you will be able to understand and hear the repeat.
1.04 the shot is of Nicki Minaj and then at 1.06 the shot changes to girls walking down the catwalk and then at 1.08 the shot changes again back to Nicki Minaj but in a different scene. I think that they have used this technique very well because the viewers don't want to see the same shot for a long time because they will start to lose interest in the music video which is something that the artist and company does not want to happen. So because the shot cut to the beat every 2 seconds that means the shot changes to either the artists, scenery or other people involved.
But at the same time I think that this technique is also a bad thing especially with how the cut to the beat with 2 seconds is way too quick for the viewers to focus on what they are being shown, because by the time they see the shot, it then changes to another shot.
With this type of technique for this particular music video it does represent Nicki Minaj as a creative artist because in every shot she is doing something different or something in the shot has changed, which some artist find difficult to do because they don't have enough props or equipment to use.
Varied camera language- using a variety of camera language is a good thing because you change up the position of the video which makes it more enjoyable to watch, if the camera is just in one place all the time then it will make the video seem dull and plain because there isn't any techniques used.
'Simply amazing'- by Trey songz, the music video has many different camera language used at 0.20 the shot is a birds eye view angle of them two, then at 0.30 the angle changes to a mid shot of the side of their body where we see the main vocalist laying on top of the guest. This allows the viewers to focus on a different side of the artist and not just looking at his front features.
(close up 0.40, mid shots 0.58, the camera moves in a circular motion). The different camera language in this music video lets the audience know what's happening in each angle whether its the background scene, the person or an object. Its also an interesting type of movement to use and grabs the audience attention more because you are using different angles.
At 1.15 the movement of the camera is panning from the view of the sea to then Trey Songz walking towards the camera.
'Somebody that I used to know' by Gotye, the music video uses a few camera languages ( close up 2.10, mid shot 2.30) most of the video is in the same angle which is just facing the two people that are in the video, I think that there could be other angles that they could've done (shot reverse shot, extreme close up). If there was more camera language used the video would be more creative.
Another improvement that they could make is the location, maybe have the location change throughout the music video so that it gives the viewers more to look at. For example change the image to in an art gallery where people are viewing them as a piece of art, then it kind of ties in with the body paint and different shapes. Then they could've used a long shot of the crowd of people surrounding the art and close ups of their faces for the viewers to see their reactions and body language.
Green screen- Most music videos now are used with green screen to get the best creative video possible.
Green light- by Beyonce, the music video is filmed using the green screen for the entire video but objects/equipment has been brought onto the set to add more of an effect to the music video. The way that the video has been filmed looks effective even though its on a green screen and there isn't much of a background. 0:25 The background is still white, but an object of glass stairs are now on set with the vocalist laying across it, I think this shot in particular is quite strong because this type of artist is big and is showing that she can give off a good performance and video by just using the simplest things, that we never thought of using. 0:31 Graphics have now been used with the green screen, to give more of an effect to the music video so that it doesn't look plain throughout. 2:49 Again another object has been used where the vocalist is dancing around it/on it, she's being creative with her limited objects for the green screen.
This music video is a poor use of the green screen, you can tell that its unrealistic and not much effort/ understanding has gone into making this video. The person just seems to stand out of the background which makes the video seem dull/poor quality. It's definitely not up to professional standards which will be a problem especially when looking for viewers.
Lip syncing- most music artist will lip sync when performing live because if they have to do a dance then they will be to out of breathe to sing the song as well properly to make the whole performance look good and make the audience impressed. Lip syncing is one of the hardest techniques because no matter how hard to try and practise, you will always be out of sync whether its by a second or longer. Most of the time people won't notice and you can get away with it but some artist seem too confident with their performance that sometimes they mess up and go out of sync which then ruins the show.
Mariah Carey is known for her live performances to always be lip-synched, the reason for this is because the same technique in the studio can not be used with a live performance which throws most artist off their game. 1:59 If you listen very closely her voice is mixed with her voice on the tape, you can notice that from the different tones of pitch with the note.
In this movie 'spiderman' he is upside down while kissing the girl that he loved and in the film 'shrek', also did the same love scene, skrek is upside down while kissing the girl that he loved.