Purposes of promoting music videos

Promoting a new music release lets people know the coming of a new album. Usually most artist will create a single that introduces the new album that they have coming out, and on the album will have the song that's the single on  the first track. Most major label artist's will also promote their new album by advertisement- social media, through FaceBook or Twitter, where the artist can write a post/tweet about their coming of the album, this then gives the fans an awareness of what's happening. This method of promoting is very common and easy to do to reach out to people.
Youtube is also another way of a artist promoting their album, on the videos on Youtube, there is usually an advert which is how some artist choose to promote their music.
For example: 'trey songz' done a single  called just gotta make it to promote his new album that was being released called 'just gotta make it'.

This music video is Trey Songz first single that he ever did when he joined the music industry, Trey Songz is promoting his new album that was being released a few weeks after he released this single. In this video he is not only promoting the song but he is sending out a message that even though life is hard you just gotta make it through and keep battling on.Which I think could also be a way of promoting his music because of the lyrics that he has created are meaningful and remember able that gets people talking, sharing/spreading the word which leads you wanting to buy his music.



Also when the artist is promoting their new release, through an advert, next to the song or even in the song they will be letting you know the time and date that the new album will be released so that you are ready for it.

Some stages the music video will become more known than the actually song itself, this is either because its catchy or there's something in the video that sticks into your head (Virual Marketing).

Visual Representation of an artist: In the music industry you can go onto the Internet (Youtube, Yahoo, tubidy)and look and listen to a song, whereas before if you wanted to listen to a particular song by a particular artist you would have to go to their concert.

Enhances the artist brand, shows off their personality, clothing/fashion style, most artists choose to wear an item for a period of time to grab the audience attention sob that they focus on the artist and find out exactly why they wear that item.
 Also it allows the artist to reinvent them self, allows the artist to refresh them self this is because they either want to change the way they act or even the type of genre that they sing (Eninem, Madonna).

Eminem went through different stages in life that he expressed into his music videos. In this music video 'Cleaning out my Closet' he is explaining the situations that have gone wrong for him in his life and how he can't find a way to change (0.47- 0.51). 

He decided to take a break from the music industry and get his head straight. Once he decided to make a come back he released this song (not afraid) and its about him making a stand and he isn't afraid anymore (0.02- 0.21) of what he used to be and how he has changed for the better.

Also in this video you get a free vibe: that you can just let go and be yourself (don't hold back) and I think that's really important for an music artist to get a message across to the audience whether it's through words or actions, because it gets them feeling and understand the song properly and they also get an understanding of why the artist chose to release the single. (0.25-0.30) Eminem explains exactly that, that how you won't understand why he is singing this song if you only read the lyrics but if you listen carefully then you'll understand.

To extend the playability of and provide additional income from a song allows the artist to receive more money because their music is being played on a music channel. Having their music videos on a music channels keeps it out much longer which then also gets them extra money, which then goes back into investments for another music/music video.

Allowing their music to be on a music channel also allows them to get more promotions and more fans, on a music channel they will continuously/repeatedly play a particular song for a few days to grab the audience attention of a single/album or even a new artist.

The problem with this method is that not everyone has the same taste of music so which means less people will go onto the music channels, which is a disadvantage for the channel because they are losing viewers.

 

When Beyonce released her new single 'Single ladies' it was played on every RnB, Hip hop and pop music channels. This is because she wanted for people to see/ and get the awareness of the new single.

The single was played everyday for at least 1 week day and night, which definitely got the number of views increased rapidly because she is also a major artist.

 

 

Them having their music video on a music channel lets the audience see who they are and make them get into that type of music because it's either catchy or the style of the video.

For example: The music artist Rhianna released a song called 'Umbrella' this song was on different music channels and was playing constantly for weeks which then got people knowing the music and remember the lyrics and the video.

The lyrics is very easy to remember and the music video is creative and interesting which then made people watch it and listen to the song even more which then increased the views and like and that was spreading globally.

To create 'synergy' with other media sectors is used often in the media industry. Most music artist are starting to do that especially with films. This also gets the artist well known because it increases awareness of their talent and their presence. This also opens a door for the artist to go into a different media industry (films).

The music artist 'Coolio' created a song called 'Gansta Paradise' so that it was featured in the film that was released in 1995 called ' Dangerous Minds'.

The music video gives off different emotions :

•   Strong
• Fearless
• Tough
• Truth

Different styles:

• Urban
• Gang

This video also gets you ready to watch the film 'Dangerous minds', its gets you prepared of basically what the film is about (you can get an idea of what the film will be about). This also gets the single well known because it's in a film, so whenever you see this film or hear about the film, you will instantly think of the song 'Gangsta paradise' which is what the artist wants to happen.

To be 'art' in their own right, a music video that is unique/unusual. Some music videos don't relate to the actual lyrics and that's done purposely so that the video stays in your head/memorable.

Sometimes the videos could just be a mime with subtitles on the screen, and we think that the idea is useless but actually its very clever because the video will stick in your head which is what the artist wants it to do.

Goyte released the single 'Somebody that I used to know'. In the music video the lyrics defiantly does not match the video.
The lyrics are about this guy expressing his feeling about some girl that he used to like, and how she has changed and he doesn't know who she is anymore. But the video is visualised as a kind of art form, the paint on their body, dark bold straight outlines of the shapes covering their face, just leaving their hair to stand out for the audience to see the creativity of the camouflage.