Music Video outlet

There are different types of categories for music videos to be shown: Social media, Mainstream TV, Downloads (illegal and legal), artist website, direct CD, music channels, streaming websites. Some of these categories are better than others but at least all of them gets an artist known.

Social Media : Facebook, You tube, Myspace


These different social media's allows you to post and view different music videos that are available.

Viewing music videos on social media are available to everyone and is easy access but only available if you have an account on the that is providing it.
Social media is an advantage for posting and getting music videos because it's free, most other sites that provide music will expect a small pay for you to download/take the song (Itunes) but with social media they don't want any funds for you to take to music. It's also easy to use to find music videos because it will be posted on the first page of the site so you won't miss it



Its also an advantage because it's access able world wide, so you can  watch any video that is on the site wherever you may be located. You also get the latest updates because people will be always updating their post every minute to every day, so you will always see a different video on their post line. The quality of the music video that has been linked onto the social site is actually really good, which is also can be seen as another advantage.

Facebook allows you to post music videos from 'Youtube' for everyone to watch, you can also share this video to other contacts even if it's not your video.

The disadvantage to watching music videos on social media is that, you have to have an account for that particularsite.

For example, for you to watch this music video on Facebook, you have to have an account on Facebook otherwise you will not be sable to access Facebook or watch the video.


Also an disadvantage is that you can only watch that particular music video that has been posted onto the social media site, which may not be the genre of music that you are into, and so means that you wouldn't be interested in watching the video and will have to wait til your type of genre gets posted.

With using the social sites, you will need Internet access, which not everyone has so that's also an disadvantage because you won't be able to watch the music videos, also because you will need Internet to go onto the social sites, you may be unfortunate and get a virus which then stops you completely from accessing anything.

Downloads: Tubidy, You tube converter.

 

You can get music videos easily from downloading the link (URL) onto your device and watch it through that.

 

Downloading music from these sites are available to anyone and is also free, there is wide range of genres available to download which then means it captures everyone’s taste because it has been provided.

Downloading music is one of the easiest ways of getting the song of your choice right onto your phone or computer and because it is so easy it is also very common and the number of people downloading has increased. You can also listen to any song repeatedly if you want to, which can be very beneficial to some people as they may enjoy a particular song and would prefer to listen to do it again and again.

The disadvantage of downloading music videos is that it can also be illegal, especially if you are getting the music from unknown/dodgy sites, this then can lead you into a huge problem as you can get charge a massive fine and will be banned access onto sites.

The quality when downloading music videos isn’t always good which can make you lose interest in watching and downloading the song. Most music video websites will make the music video quality bad on purpose because they want you to find another way of downloading (another site) and to decrease the numbers of downloads happening, expect you to go and buy the song.

With YouTube unfortunately the quality of the music video aren’t always good and could sometimes skip songs or stop half way through the song, this is because of the site you have got it from has purposely done this or because you haven’t downloaded it correctly which is a disadvantage for the consumer. This is also a disadvantage for the artist because their music is being taken for free (illegally).

With YouTube its beneficial for the consumer because they get the music that they want, and they can download as much as they want.

 

 

 

 

Tubidy is another site that allows you to download the music video of any song that you require.

The advantage of downloading from tubidy is that it’s easy to access and the downloading is very quick unlike most sites, it’s free and available to anyone.

This can also be seen as an advantage for the artist because their music is available for anyone to listen to.

 

The downside for the consumer with ‘Tubidy’ is that the music that you download doesn’t always download with the video, only the song will get downloaded this is because Tubidy doesn’t want people to keep downloading in general. This is also a disadvantage for the artist because their music is being illegally downloaded for free, so they don’t get anything from it.

 

Artist website: Is where you can go onto the music artist website to watch their music videos and also to get more information about them and the videos.

Most people go onto the artist website because it is much more easier/simpler to watch their music videos because you have direct access to the music.
The advantage to going onto the artist website to watch their music videos is that you listen to only their music and not other different genres, this is useful because if you only wanted to watch a particular artist music videos then going onto their site would benefit you because all their music and videos will be available to you on their site.

You also get exclusive contents on their site, if you wanted to collect information about the artist then you will go onto their site to get it because it's precisely about the artist and no one else.

 

 Example: Usher is a music artist and he has created a website that gives people information and updates on his past music and on coming music. He gives details about concerts that he is in and if he releasing a new album he puts all the details on the website about the date and time. This method is easier because its all about him and his music, so when you look for his website you know straight away that its about him.

 

 

 

The disadvantage of going onto an artist website to watch music videos is that you will need Internet access, which everyone doesn't have which means you will not be able to access it.

Another disadvantage is that because you will need Internet to access the site, there is always a small risk of getting a virus which then means you defiantly Will not be able to access anything until you remove the virus off the computer. Not every artist that has a website will upload all their music videos which can be seen as an disadvantage because you may want to view all their music including their old music videos and the artist may only post their new music videos.

Direct CD:  Cd's/DVDs have been made to put songs onto it and be played to listen to. Now Cd's and DVDs have been made to not only allow you to listen top the music but to also watch their music videos/live concerts'(bonus or delux' track).

An advantage of Cd's/DVDs is that it's available to anyone, there used to be thousands of CD stores world wide but as time went by less and less stores are around because online shopping has taken over, so now not only can you go out and buy a CD you can also go online and buy the CD which can be seen beneficial for most people because they may not have time to go out and buy it but it can also be seen as a disadvantage because not everyone has Internet access.
Also an advantage is that on a CD there can be extra features included which could be a upcoming song or a music video/live concert of the artist song, this is useful because they can watch the music video from a CD/.DVD instead of watching it online, so it's also another way of being access able for everyone.

For example: HMV, tesco etc. Places like local shopping stores will sell Cd's of a variety of artist's/genres. The advantage of this is that its available to everyone but the disadvantage is that it might not be in store.

Trey songz who is a music artist released an album called 'Passion, Pain & Pleasure'.

On this album he has included a bonus track and DVD live performances which you can watch video of. Most of his video track will be of the concerts not the official music videos because most of his music videos are being shown main stream and through social media.

 

A disadvantage of Cd's/DVDs is that it does cost money for you top buy it and it's not always a reasonable price for the amount of songs you get o the play list.

The CD can get lost/broken or even damaged in anyway which is a disadvantage because you won't be able to listen or watch any of the songs which means it will have to be replaced.

Another disadvantage of a CD which most people don't like is that in a CD/DVD you only get that sample of music/genre, which people do not like because that means they will have to spend more money to buy other Cd's to listen to other music.

 

 

Music channels: Music channels is where music videos are played continuously all day on different channels matching the same genres. You have access to the music channels on your TV, and you can listen to the different genres of music that are on separate channels (MTV Base, Channel AKA, Magic).

An advantage of music channels is that it shows the latest music videos that are out there in the music industry of mainly major artists.
The music video gets repeated throughout the day on the same genre of channels which is a good thing because it gets the audience attention of a new music video that has been released.
Another advantage is that having their music video on a music channel is a way of more advertisement because their videos are being played repeatedly on music channels for people to listen and watch which then gets the video and them self known.

Beyone released a new single 'Countdown', this music video was played on different music channels (MTV base, Kiss fm, AKA, smash hits) continuously for at least a week.

This got thousands of viewers hooked onto this music video because it was getting played repeatedly so it was getting well known which is an advantage for the artist.





The disadvantage of watching music videos on music channels is you have to pay for the channels for you to be able to watch the videos otherwise you will not be able to watch it.
Another disadvantage is that there's always adverts./commercials in between a changing of songs, which can get very irritating because that means you will have to wait until the music is back on.



Streaming Websites: Is data that is being transferred and you won't have to download anything for you to watch the music videos. (You tube, Veoh, Vimeo)
The advantage of streaming websites is that it is free, which is defiantly a good thing because most people do not want to pay to watch a music video.
It's quick and easy access because it is available for everyone to use and you get more of a variety of music on streaming websites.
 


The disadvantage of streaming website is that it can be illegal for you to stream a music video because you are getting it from a site that hasn't got permission for you to take the music.
It's not always free to stream music videos, you will find out sometimes that you will need to pay a small fee for you ton get the music video.
Another downfall to streaming music videos is that there are adverts in between songs and the adverts are quite long.
 
Mainstream TV: Is a channel that is for the digital media industry that allows you to watch music videos that isn't an actual music channel.
Most channels now are starting to create programmes that allows you to watch music videos off from a music channel which can be seen as an advantage because it's free, you won't have to pay more for you to buy an music channel to watch music videos, instead you can have the main channels that are available and watch music videos from there from the programme provided.
This is also an advantage because it's available to anyone and it is also easy to access from any television or computer (only if you can get channel onto the computer).

 

For example: Ages ago there was a channel called 'Top of the pops'

where different genre of music video will be played, so you can go onto that channel and watch your favourite music, this was very useful for people who didn't have Internet access.

 

The disadvantage of mainstream channels is that you only get a limited amount of channels, which means you don't get a wide variety of genres, you will only get the main ones (RnB, Pop, Rock)

Another disadvantage is that the music is played live, which means that the song will not have good quality as it would do being played from the music videos



Purposes of promoting music videos

Promoting a new music release lets people know the coming of a new album. Usually most artist will create a single that introduces the new album that they have coming out, and on the album will have the song that's the single on  the first track. Most major label artist's will also promote their new album by advertisement- social media, through FaceBook or Twitter, where the artist can write a post/tweet about their coming of the album, this then gives the fans an awareness of what's happening. This method of promoting is very common and easy to do to reach out to people.
Youtube is also another way of a artist promoting their album, on the videos on Youtube, there is usually an advert which is how some artist choose to promote their music.
For example: 'trey songz' done a single  called just gotta make it to promote his new album that was being released called 'just gotta make it'.

This music video is Trey Songz first single that he ever did when he joined the music industry, Trey Songz is promoting his new album that was being released a few weeks after he released this single. In this video he is not only promoting the song but he is sending out a message that even though life is hard you just gotta make it through and keep battling on.Which I think could also be a way of promoting his music because of the lyrics that he has created are meaningful and remember able that gets people talking, sharing/spreading the word which leads you wanting to buy his music.



Also when the artist is promoting their new release, through an advert, next to the song or even in the song they will be letting you know the time and date that the new album will be released so that you are ready for it.

Some stages the music video will become more known than the actually song itself, this is either because its catchy or there's something in the video that sticks into your head (Virual Marketing).

Visual Representation of an artist: In the music industry you can go onto the Internet (Youtube, Yahoo, tubidy)and look and listen to a song, whereas before if you wanted to listen to a particular song by a particular artist you would have to go to their concert.

Enhances the artist brand, shows off their personality, clothing/fashion style, most artists choose to wear an item for a period of time to grab the audience attention sob that they focus on the artist and find out exactly why they wear that item.
 Also it allows the artist to reinvent them self, allows the artist to refresh them self this is because they either want to change the way they act or even the type of genre that they sing (Eninem, Madonna).

Eminem went through different stages in life that he expressed into his music videos. In this music video 'Cleaning out my Closet' he is explaining the situations that have gone wrong for him in his life and how he can't find a way to change (0.47- 0.51). 

He decided to take a break from the music industry and get his head straight. Once he decided to make a come back he released this song (not afraid) and its about him making a stand and he isn't afraid anymore (0.02- 0.21) of what he used to be and how he has changed for the better.

Also in this video you get a free vibe: that you can just let go and be yourself (don't hold back) and I think that's really important for an music artist to get a message across to the audience whether it's through words or actions, because it gets them feeling and understand the song properly and they also get an understanding of why the artist chose to release the single. (0.25-0.30) Eminem explains exactly that, that how you won't understand why he is singing this song if you only read the lyrics but if you listen carefully then you'll understand.

To extend the playability of and provide additional income from a song allows the artist to receive more money because their music is being played on a music channel. Having their music videos on a music channels keeps it out much longer which then also gets them extra money, which then goes back into investments for another music/music video.

Allowing their music to be on a music channel also allows them to get more promotions and more fans, on a music channel they will continuously/repeatedly play a particular song for a few days to grab the audience attention of a single/album or even a new artist.

The problem with this method is that not everyone has the same taste of music so which means less people will go onto the music channels, which is a disadvantage for the channel because they are losing viewers.

 

When Beyonce released her new single 'Single ladies' it was played on every RnB, Hip hop and pop music channels. This is because she wanted for people to see/ and get the awareness of the new single.

The single was played everyday for at least 1 week day and night, which definitely got the number of views increased rapidly because she is also a major artist.

 

 

Them having their music video on a music channel lets the audience see who they are and make them get into that type of music because it's either catchy or the style of the video.

For example: The music artist Rhianna released a song called 'Umbrella' this song was on different music channels and was playing constantly for weeks which then got people knowing the music and remember the lyrics and the video.

The lyrics is very easy to remember and the music video is creative and interesting which then made people watch it and listen to the song even more which then increased the views and like and that was spreading globally.

To create 'synergy' with other media sectors is used often in the media industry. Most music artist are starting to do that especially with films. This also gets the artist well known because it increases awareness of their talent and their presence. This also opens a door for the artist to go into a different media industry (films).

The music artist 'Coolio' created a song called 'Gansta Paradise' so that it was featured in the film that was released in 1995 called ' Dangerous Minds'.

The music video gives off different emotions :

•   Strong
• Fearless
• Tough
• Truth

Different styles:

• Urban
• Gang

This video also gets you ready to watch the film 'Dangerous minds', its gets you prepared of basically what the film is about (you can get an idea of what the film will be about). This also gets the single well known because it's in a film, so whenever you see this film or hear about the film, you will instantly think of the song 'Gangsta paradise' which is what the artist wants to happen.

To be 'art' in their own right, a music video that is unique/unusual. Some music videos don't relate to the actual lyrics and that's done purposely so that the video stays in your head/memorable.

Sometimes the videos could just be a mime with subtitles on the screen, and we think that the idea is useless but actually its very clever because the video will stick in your head which is what the artist wants it to do.

Goyte released the single 'Somebody that I used to know'. In the music video the lyrics defiantly does not match the video.
The lyrics are about this guy expressing his feeling about some girl that he used to like, and how she has changed and he doesn't know who she is anymore. But the video is visualised as a kind of art form, the paint on their body, dark bold straight outlines of the shapes covering their face, just leaving their hair to stand out for the audience to see the creativity of the camouflage.